Web design is all about looking ahead. Every year, the digital realm can be a showcase for new innovations in animation, interaction, and overall immersion due to its relationship with technology. And, as we’ll see in the following website design and development India trends, 2022 has a lot to look forward to.
When it came to designing, we kept an eye on the ever-changing web trends. We put together a comprehensive list of some of the web design trends we expect to see well into 2021 after speaking with the Brand Studio team at Webflow and a few other designers. We hope that this list not only inspires you but also changes your perspective on the web.
5 Biggest Trends in Website Design and Development in India That Will Shape the Future Next Year
Here are 5 web design trends to help make 2022 a little brighter.
- PARALLAX EFFECTS
The aesthetic of 2D vintage video games inspired the concept of parallax effects. It creates the illusion of depth by using layers that move at varying speeds. There are numerous ways to create this effect, but the most common is to move the background slower than the foreground.
Parallax effects can entice users to scroll through the entire design by creating a sense of animation and curiosity. It’s a great way to make your website’s design pop. Keep in mind, however, that parallax web design can have a negative SEO impact.
- 3D VISUALS
With the proliferation of higher resolution screens, designers have responded by experimenting with 3D for animations and illustrations on websites. It can provide better product visualization than hundreds of photos.
- SMART CONTENT LOADING
Many of us may be guilty of having resource-intensive websites with a lot of graphical elements and third-party integrations that slow down our sites. Fortunately, there are numerous approaches to developing smart websites through the best website designers in India that download only the content that you see and require.
Lazy loading and infinite scrolling are not novel concepts. For years, the top social networks have used this, particularly when it comes to infinity scroll. This method is also popular with long (one-page) websites.
All websites should think about how implementing one or two technological approaches can help them outrank or outperform their competitors. These features can help improve the user experience for all website visitors, thereby increasing your conversion rate and ranking.
Lazy Load ensures that the web browser (such as Google Chrome, Safari, and Firefox) downloads only the content that is visible on the screen, rather than wasting server resources and TIME loading offscreen content that may never be seen.
Read More: UI/UX Design Trends That Are Making Waves in 2022
- HORIZONTAL SCROLLING
Scrolling downward has always been a navigational standard, but the year 2021 popularised horizontal scrolling.
This can be difficult to implement correctly because many visitors scroll down when they open a web page. If you don’t give them clear cues that the page is meant to scroll sideways, they may conclude that a page with horizontal scrolling is broken and leave.
Consider which types of content are better represented by horizontal scrolling versus vertical scrolling to adapt to this trend.
A photo gallery is useful, but don’t impose it on a text-heavy page. You can also use it to display categories.
- MICRO-ANIMATION
Micro animations, as you might have guessed from the name, are small animations. However, in this case, small does not imply insignificantly. When it comes to guiding users through their interactions with your website, micro animations are extremely useful. They can also add a playful element to your website, as Smashmallow did with the micro animations in their hero image:
Micro animations have been popular for a few years, but in 2023, they will be used organically. As our UI/production designer explained, we’ll consider how things move, whether they’re on a curve or wheel rather than a flat plane.
One of the most recent web design trends for e-commerce sites is the use of micro animations to improve user experience and provide customers with a more dynamic view of their products. Micro animations are used by this yoga clothing store to show customers how their clothes fit and move on to real people.
So, Is Your Brand Prepped Up for All Those Latest Website Design and Development India Trends?
The new-age Website Design and Development India Trends for 2022 represent another step forward, but nothing new on the internet. In today’s world, the future moves quickly, and digital designers frequently pave the way. What makes these trends feel new is their emphasis on happiness.
The primary objective of this year’s web design trends, no matter how imaginative their methodology, is to evoke a fleeting moment sensation of wonder, whether they are resurrecting an overlooked decade, exulting the consumer with connections and motion graphics, or trying to offer something handmade.
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