Halloween Is A High Capital Return For A Small Retailer. But what should be considered?
Undoubtedly, Halloween has grown to be one of America’s favorite holidays, with people of all ages excited to dress up in costumes, host Halloween parties, and indulge in sweets. Small businesses can make money without selling candy or costumes. Here are some Halloween marketing suggestions to help any neighborhood business—retail, dining, or service—attract more clients.
Advertise Halloween sales in a unique way. Give customers a discount if they come to your restaurant, dressed in costume, or share their best party-planning ideas on your social media pages. Consider PhotoADKing’s Halloween Flyer Templates, which are simple to use and inexpensive.
Halloween spooky discounts
Add Halloween or seasonal items to your offerings. People adore limited-edition products such as Starbucks’ pumpkin spice latte. Menu items such as pumpkin-flavored drinks and desserts can help a restaurant, bar, coffee shop, or bakery attract seasonal flavor enthusiasts. A beauty salon can provide hair and makeup services for Halloween parties, as well as create spooky nail art.
Print Halloween Flyer
Print out promotions. Promotional Halloween products, such as glow sticks, pumpkin carving designs, spooky decals, or trick-or-treat bags with your company logo, will keep your company in the minds of customers all month.
Sponsor a spooky event for Halloween high capital return for your small retailer
Sponsor a local Halloween event. Look for Halloween parades, trick-or-treat events, parties, zombie walks, or haunted houses hosted by local community organizations that you can sponsor. Inquire whether you can distribute promotional products, coupons, or product samples.
Frightening Halloween competition
Make a Halloween competition for your customers. Make it relevant to your business, or even better, solicit ideas from your customers. A pet store, for example, could hold a contest for the best pet costume; an interior decorator could hold a contest for the most elaborate home or front door decor, and a craft store could hold a poster-coloring contest for kids.
Cable television terrifying advertise
Publicize on cable television. October is a popular month for spooky, Halloween-themed programming, which draws a large audience. Advertise on a horror series like American Horror Story or The Walking Dead, or during one of the many Halloween movie marathons on cable this month if your budget allows. Advertising on social media or live-streamed shows online is two other options that may fit your budget.
Join the scary forces.
Team up with other neighborhood businesses to host a trick-or-treat event or a scavenger hunt for neighborhood kids. As parents accompany their children from store to store, you can give them coupons or other offers for discounts.
Ghostly greeting cards
Send out greeting cards. Nobody expects to receive a Halloween card, but by sending one, you’ll get a head start on holiday mailings and be in the minds of your clients when they open it. Include a promotional offer, a thank-you note, or simply seasonal greetings.
Contribute to a charitable organization.
Customers can receive treats in exchange for “treating” those in need by bringing canned goods, gently used toys or clothing, or whatever their preferred local charity is looking for. To encourage more people to participate, publicize your charitable efforts on social media and with local journalists (and visit your business).
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